Alert! You may be using your face serum wrong…

Alert! You may be using your face serum wrong…

Serum is the ‘Golden Grail’ of skincare. Thanks to the people who invented serums, we can have clear, joyful and younger-looking skin.

There is no doubt that serums should be an essential part of our skin care regimen. But choosing the right one for our skin can sometimes be quite a task. 

Since serums come in different formulas, shapes and sizes, knowing what’s best for you is a critical prerequisite, so that your skin can absorb the full benefits. 

There are many serums in the market,such as water-based serums, serums formulated with essential oils, and more. The list is pretty long, phew! 

To save you time and money, we present you a whole list of serums for all skin types (yes, you can find yours too here). Hopefully, this will help you purchase the right one.


  • Meaning of serum
  • What does serum do?
  • How is it beneficial for the skin?
  • How do we choose a face serum?

Before we jump into the types of serums, it is important to know what serums actually mean.

Serum: What does it really mean?

Serums are typically water-based or oil-based formulated liquids that you spread on your skin. In fact, your skincare routine is incomplete without serums. 

It comes in small bottles with a dropper, and you just need a few drops of it applied on your face — and you are good to go. A skin serum, though similar to moisturizers in the way it treats the skin, is actually very different from moisturizers or lotion creams.

The best part about using a face serum is that it easily absorbs into the skin. When your skin feels low, serums come to its rescue. They help revive the skin and bring out all the goodness on the face. Following it up with a moisturizer and sunscreen locks the hydration and keeps your skin glowing. 

Thanks to serums, we can say goodbye to these skin concerns:

  • dryness
  • pigmentation
  • sun damage
  • dark spots
  • anti-ageing
  • pimple and acne scarring
  • dullness

Coming to the benefits of serums, it is a long list.

Alright…now why should I use a serum?

We get numerous benefits from using a serum. They include:

Improves your skin texture — makes it smooth, clear and brightens the skin tone.

Reduces blemishes — skin pigmentation, dark circles, and even pimples.

Minimises pores — helps reduce the size of open pores, so no more blackheads and white heads.

Goodbye aging — with serums, you can look youthful, while keeping your signs of aging under control.  This means fewer fine lines, wrinkles and blemishes.

Moisturizes your skin — hydrates your skin, thereby locking the moisture content to keep it from drying out. Additionally, it helps in reducing skin redness, and also frequent breakouts.

Now that we know how a serum helps our skin, next let’s see which serum is suitable for different skin types.

How do I know the serum is match made for my skin?

Doesn’t matter if you have sensitive, dry or oily skin, there is a serum for all skin types!

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Dry skin

Have a dry run? Don’t worry. The right serum for you would be a formula-based serum containing essential oils .These serums = hydrate the skin and keep the moisture intact.

The best one in the market would be hyaluronic acid. It is a humectant that absorbs moisture easily. That is why it is important to include hyaluronic acid in your skincare regimen. All you have to do is massage your face with a few drops of hyaluronic acid serum (3%) and see the difference in your skin for yourself. 

Skin that is dull-looking

Dull skin is characterized by lack of glow and an  inability to reflect light. A dull face is not a happy face and is filled with dead skin cells that hide our true skin below them. 

The best serum for a dull skin is usually a Vitamin C serum that restores the natural glow, and also reduces clogging of pores, which are the main reasons for skin dullness. 

Oily, sticky skin

If you want to know about the serum to apply on an oily skin, the preferred one in the market would be Vitamin C and niacinamide. 

Vitamin C regulates oil production on the skin, thereby reducing sebum creation (the bad guy that causes acne). The combination of Vitamin C and niacinamide works best in getting rid of acne scars. 

A skin too sensitive 

My dear sensitive skin friends, when we feel nothing works for our skin, fragrance-free serums come to our rescue! In most cases the irritation caused by skincare products is due to their chemical fragrance. Next time when you buy serums, check for the ingredient list and get a fragrance-free one. 

Your skin will be relieved of irritation and allergic reactions. A mild serum with seed oil as its ingredient is a better alternative since seed oil gives the skin an enhanced glow.

Dull and oily skin (Combination skin)

Finding a serum that moisturizes your skin but also does’nt make it oily and sticky is truly hard to find. Nevertheless, an oil control serum does the task. It is the best serum for a combination skin. Serums with tea tree and mulberry are the best combo when it comes to oil control.

Tree tea oil is packed with antiseptic and microbial properties that treat skin conditions such as acne and pimples, while soothing the skin. It is also an excellent moisturizer for dull or cracked skin. Mulberry, on the other hand, is packed with antioxidants that balance the radicals hindering the glow of your skin.

Aging skin

Aging is a natural and inevitable process. Although we cannot stop aging, we can definitely slow down the process. Aged 30 and looking 20 need not be only for celebrities. We can look much younger with a serum in hand.

Serums are useful in reducing the signs of aging by increasingcollagen production on the skin. They reduce wrinkles, fine lines and rejuvenate the skin.

Vitamin C & E serums are the best bet. Vitamin C has antioxidant properties that reduces inflammation, and also revives the skin. Vitamin E locks the moisture of the skin and protects the skin from sun damage. 

Skin pigmentation

Those colored patches on your skin are really difficult to get rid of, aren’t they? Fear not, because serum is the apt product for this. Choose serums that generously cover all the patches and spots on the skin. 

Vitamin C serum plus Goji berry is a good combination to remove pigmentation. Goji berry contains amino acids that remove pigmentation and brighten the skin tone. Besides, the skin-friendly hydrating formula aids in keeping the skin moisturized.

What should my serum contain?

When you buy a serum, do check the ingredient list to see if the serum can actually be effective in getting rid of your skin concerns. Some musts for a serum are:

  • vitamin C
  • hyaluronic acid
  • antioxidants
  • retinols
  • plant-based active ingredients
  • anti-inflammatory ingredients

Take care to select the right serum for your skin. It is recommended to go for an organic or natural serum, rather than a chemical one. 

One such brand that promotes natural skin-friendly products is the Unbottle.Co. It is known for being skintelligent® and its products are safe for the skin and the planet!

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Deep Hydration Serum For Dry Skin With Licorice Root & Turmeric

To treat: 

  • Lactic Acid helps your skin stay elastic, smooth and more flexible
  • Sodium hyaluronate has the magical duality to moisturize skin and reduce inflammation

To prevent recurrence:

  • Squalene reduces the appearance of fine lines
  • Turmeric acts as a powerful antioxidant to eliminate free radicals.

Age Defence Face Serum For Fine Lines & Wrinkles with Grapeseed Oil

To treat:

  • Grapeseed oil helps in skin elasticity and flexibility
  • Witch hazel relieves inflammation and tightens pores

To prevent recurrence:

  • Rosehip oil exfoliates and brightens skin
  • Saffron Oil boosts natural collagen for skin elasticity and brightens skin.

Acne Clearing Serum Proven To Fight Acne & Dark Spots With Chamomile & Safflower 

To treat:

  • Wintergreen derived salicylic acid acts on acne and dries it out
  • Safflower seed is an antioxidant storehouse and lightens acne scars

To prevent recurrence:

  • Chamomile acts as a powerful antioxidant to eliminate free radicals.

With the help of serums, anything impossible with the skin can turn possible! From acne to wrinkles, dark circles and pigmentation, serum has all the answers to our skin concerns.

There are different types of serums available in the market. All you have to do is first identify your skin type and then look patiently for the perfect serum that matches your skin problem. 

Make it a habit to pair up your serum with a moisturizer and sunscreen to seal the moisture and give you a hydrated look!

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