Trusted by 10,000 moms & kids. In just 3 months.

our ultimate bestsellers!

with some super saver deals for you!

a range for kids. Invented by moms. With grandma approved ingredients :)

our ultimate combos!

our skin superheroes!

100% handmade bars. proven to fight kiddy skin concerns!

our kiddy hair warriors!

gifting & specialty range

saffron. turmeric. pomegranate. olive. coconut. almonds. ginger. mint. pea protein. safflower. witch hazel. neem oil. macadamia. wild rose.

we've replaced chemicals with our traditional superheroes for proven efficacy in treating kiddy and teen skin concerns.

Free shipping. COD. 7 days no questions asked return

here's why we came together.

  1. We’re fond of the Earth.
  2. We LOVE our hair & skin.
  3. We LOVE grandmas and their recipes.
  4. We’re fans of the oceans.
  5. Fish and tortoises wrapped in plastic seems wrong.
  6. We love kids. Some of us have them.
  7. Micro-plastics is a no no
  8. We like green. Not greenwashing.
  9. We love plastic if it's made from other plastic.
  10. We like lists