our top-rated products at unbeatable prices !

try us once. you'll never try anything else for your kids.

Extra 10% over and above website price ONLY for you!

our bestsellers at never before prices

here's what kids (and moms) are saying

effective skincare, without the nasties

a saffron sunscreen

a reetha shampoo

a chamomile whipped soap

a beetroot lip tint

a wintergreen hair oil

our kidmonials

100% certified recycled plastic

Not 7%. Not 98%. Every bottle you buy, you remove one from a landfill.

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here's why we came together.

  1. We’re fond of the Earth.
  2. We LOVE our hair & skin.
  3. We LOVE grandmas and their recipes.
  4. We’re fans of the oceans.
  5. Fish and tortoises wrapped in plastic seems wrong.
  6. We love kids. Some of us have them.
  7. Micro-plastics is a no no
  8. We like green. Not greenwashing.
  9. We love plastic if it's made from other plastic.
  10. We like lists.