trusted by 40,000+ moms. In just 5 months!

effective skincare, without the nasties

a saffron sunscreen
a reetha shampoo
a chamomile whipped soap
a beetroot lip tint
a wintergreen hair oil

our kidmonials

not 7%. not 98%. 100% recycled plastic.

here's why we came together.

  1. We’re fond of the Earth.
  2. We LOVE our hair & skin.
  3. We LOVE grandmas and their recipes.
  4. We’re fans of the oceans.
  5. Fish and tortoises wrapped in plastic seems wrong.
  6. We love kids. Some of us have them.
  7. Micro-plastics is a no no
  8. We like green. Not greenwashing.
  9. We love plastic if it's made from other plastic.
  10. We like lists.