Your Guide to Face Serum

Your Guide to Face Serum

Face Serums: Beautiful Skin Starts Here

Serums are the much-talked about skincare products in today’s age.They are gaining popularity for all the right reasons. Let us see why.

These concentrated solutions are literal life saviors for many people with stubborn skincare problems such as acne, dark circles, and hyperpigmentation. In simple words, when nothing works, go for a serum. It will seep into your skin and solve your particular skin issue with its magic ingredients.

The ingredients are what sets face serums apart from other skincare products. No skin routine is complete without them. Since no two skin issues are the same, and not everyone has the exact same skin problem, why should we go for products having the same ingredients to solve all our problems?

This is where serums come into the picture. Face serums are curated in such a way that they contain specific ingredients for specific skin problems. So, for instance, if you are suffering from wrinkles or fine lines, then anti-aging serum is the one for you. You just have to know which product best suits your skin.

This is why it is important to know what serums actually do and the ingredients to look for when you buy one. Read further to know all about serums.


  • What are serums?
  • Types of serums
  • Ingredients to look for in serums
  • How do we use serums?
  • Skintelligent® range of serums from aUnbottleCo

Everything You Need to Know About Serums

What is a face serum? It is a lightweight skincare product that contains a higher concentration of active ingredients (such as Hyaluronic Acid, Glycolic Acid and Vitamin C), compared to typical facial moisturizers.

Their formulations contain highly active ingredients that easily absorb into your skin. Serums can be oil- or water-based liquids in small bottles with a dropper, from which you need only a few drops for your whole face.

Let us see the types of serums available in the market, catering to different skin problems.

Types Of Serums

  • Anti-aging serums
  • Skin-brightening serums
  • Acne-fighting serums
  • Hydrating face serums
  • Exfoliating face serums

Next up, we will see what are the ingredients to look for when you buy a serum.

Top Ingredients Used in Face Serums

Hyaluronic acid

Hyaluronic acid is one of the most popular ingredients in serums due to its capability to absorb up to thousand times its own weight in water. Because of this, it locks moisture content on the skin, keeping it hydrated for a long time. This results in a smooth, plumpy face which is not dehydrated.

This is best suited for dry skin. Just apply a few drops before going to bed and you will definitely see the difference. Don’t forget to follow up with a moisturizer.


Retinol is another ‘hard-to-ignore’ friend  in the list of serums. A component of Vitamin A that forms the part of the retina of our eyes, it derives its name for this reason. Over the counter retinoids can be really useful for our skin and capable of reversing signs of aging such as wrinkles and fine lines. 

It promotes collagen production in the process of exfoliating the skin. This results in new skin cells replacing old, dead ones. The result is a fresh, youthful skin. It even helps in hyperpigmentation and tightening of pores, leaving a firm and vibrant skin.

Vitamin C

As we all know, Vitamin C is famous for its role in skincare. It can be found mainly in citrus fruits and some veggies. It contains powerful antioxidants that fight free radicals and protect our skin against external pollutants. It also boosts collagen production and heals the skin. 

If you have a very sensitive skin, Vitamin C serum can be a good start, as it is extremely mild in nature. Regular use can promote a more resilient and elastic skin free from wrinkles and fine lines.

Alpha Hydroxy Acids

Alpha Hydroxy Acids, commonly known as AHAs, are chemical compounds derived from fruits such as grapes, oranges and lemon. They are slowly gaining popularity, all thanks to their great exfoliating nature. They keep your complexion clear and vibrant by removing the build-up of dead skin cells. 

They also keep your pores from clogging, which means no more acne! Additionally, AHAs provide skin-brightening solutions and correct discoloration and hyperpigmentation too.

Vitamin E

You might have heard the buzz about Vitamin E being an essential nutrient when it comes to anti-aging. This is true.Vitamin E contains antioxidants that work well with Vitamin C. It keeps your skin moisturized and leaves a soft, smooth complexion. 


Peptides are chains of amino acids that are building blocks of protein. Peptides strengthen the skin barrier and fight against aging symptoms. Once applied on the skin, they send signals to the body to produce more collagen which generates new cells. This results in young, glowing skin.


Adding glycerin-based serums to your skincare routine is a good start, as glycerin is a mild ingredient that restores skin hydration. It enhances the body's natural skin barrier and minimizes signs of aging. Glycerin also keeps the skin soft and supple giving it a youthful appearance.

Let us move on to how we can apply face serums. 

How Do We Apply Face Serum?

Face serum is an integral part of your skincare regimen. Take time in choosing the right ingredients according to your skin type and the problems you face — whether it is aging, dehydrated skin, acne or dullness. Before using any serum , always do a patch test to check for any allergic reaction. If it is good to go, then start with cleansing your face to remove any dirt. Always apply only a pea-sized amount (less is more). After applying, gently massage the skin in circular motions (avoid the eye area). Once you are done, let it rest on the face for at least five minutes before putting on a moisturizer or makeup.

The best face serums are usually ones that are free from toxic chemicals such as sulfates and parabens. These are usually made of natural ingredients that help the skin without damaging it. UnbottleCo does the exact same thing. We do not use any harsh chemicals and the products here are completely skin friendly! Some of the best selling serums from our brand are:

Deep Hydration Serum For Dry Skin With Licorice Root & Turmeric

Hi! I’m Tuco Skintelligent® 's Deep-Hydrating Serum. Here are the botanical super-actives I have inside me. 

To treat: 

  • Lactic Acid helps your skin to stay elastic, smooth and more flexible
  • Sodium hyaluronate has the magical duality to moisturize skin and reduce inflammation

To prevent recurrence:

  • Squalene reduces the appearance of fine lines
  • Turmeric acts as a powerful antioxidant to eliminate free radicals

Age Defence Face Serum For Fine Lines & Wrinkles with Grapeseed Oil 

Hi! I’m Tuco Skintelligent® 's Age Defence Face Serum For Fine Lines & Wrinkles. Here are the botanical super-actives I have inside me.

To treat:

  • Grapeseed oil helps skin elasticity and flexibility
  • Witch hazel relieves inflammation and tightens pores

To prevent recurrence:

  • Rosehip oil exfoliates and brightens skin
  • Saffron Oil boosts natural collagen for skin elasticity and brightens skin

Skin Brightening Botanical Face Serum Prove To Even Out Skin Tone With Kakadu Plum & Rosehip Oil

Hi! I’m Tuco Skintelligent® 's Skin Brightening Face Serum. Here are the botanical super-actives I have inside me.

To treat: 

  • Kakadu plum, rich in Vitamin C, boosts skin brightening
  • Safflower seed is an antioxidant storehouse and lightens acne scars

To prevent recurrence:

  • Rosehip oil exfoliates and brightens skin
  • Curcumin from turmeric acts as a powerful antioxidant to eliminate free radicals

Acne Clearing Serum Proven To Fight Acne & Dark Spots With Chamomile & Safflower 

Hi! I’m Tuco Skintelligent® 's Dermat Proven Acne-Clearing Serum. Here are the botanical super-actives I have inside of me.

To treat:

  • Wintergreen-derived salicylic acid acts on acne and dries it out
  • Safflower seed is an antioxidant storehouse and lightens acne scars

To prevent recurrence:

  • Chamomile acts as a powerful antioxidant to eliminate free radicals
  • Cherimoya fruit extract reduces the body’s oxidative stress
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